User Experience (UX)
Practicing UX since 2013, when I began working with a classically trained 20-year UX professional. I contributed to several projects at his firm, First User Group, where I worked on UX for client web and mobile applications (see case studies below).
Market research, UX evaluation, user testing, wireframes, mockups
Case Study: YouTube product placement marketplace (Project co-lead)
Market research, user research, persona development, wireframes & design recommendations
- Researched both sides of a two-sided marketplace, making key discoveries in the mindsets, motivations, and language used by users. Developed personas and made design recommendations based on findings.
- Wireframed a new user dashboard and all important user flows.
- Client immediately adopted new tagline and other recommendations, with more recommendations added to their product roadmap.
Content BLVD: contentblvd.com
"You guys slam dunked all over user-centric design." - Dan Ripoll, Content BLVD Founder & CEO
Case study: Streaming music player
Market research, UX evaluation, and user testing
- Researched competitive landscape of streaming audio applications, identifying users' favorite features and common complaints.
- Performed a UX evaluation of client application by methodically interacting with every app feature to map the taxonomy, identify interaction obstacles, and note my own emotional response to features and app interactions.
- Performed user testing of iOS application with first-time users. Recorded user paths, interaction obstacles, and user emotional responses.
- Extrapolated key findings and made actionable recommendations to client.
Case study: Couples web application
Revamp user flows and UI of various screens
- Created wireframes of improved user flows, including user sign-up and setting up app notifications.
- Helped streamline application structure and created wireframes of new top-level navigation
- Redesigned UI of various screens
Case study: Home buyers web application
Market research, user research
- Conducted interviews to learn more about the home buying process from the buyer's perspective, including the emotional experience.
- Helped develop interview questions aligning with client business goals.
- Produced report with key findings from interviews.