User Experience (UX)

Practicing UX since 2013, when I began working with a classically trained 20-year UX professional. I contributed to several projects at his firm, First User Group, where I worked on UX for clients' web and mobile applications.


YouTube product placement marketplace

Content BLVD:

  • Project co-lead.
  • Researched both sides of a two-sided marketplace, making key discoveries in the mindsets, motivations, and language used by users. Developed personas and made design recommendations based on findings.
  • Wireframed a new user dashboard and all important user flows. (Wireframes available upon request.)
  • Client immediately adopted new tagline and other recommendations, with additional recommendations added to their product roadmap.
"You guys slam dunked all over user-centric design."

- Dan Ripoll, Content BLVD Founder & CEO

 Discovering common user traits found through user interviews

Discovering common user traits found through user interviews

 Annotated wireframe of a dashboard screen

Annotated wireframe of a dashboard screen



Package booking flow and user interface

Metro Africa Xpress -

MAX, a Techstars NYC company, is building a network of package delivery drivers in Lagos, Nigeria, to streamline a process which used to take days and now takes only three hours. I was tasked with revamping the online delivery booking flow and UI.

MAX was recognized in December 2015 with a runner-up finish at TechCrunch Disrupt London

Implementation of this flow and UI is currently underway.

(Click the left and right arrows to scroll through the delivery booking flow below.)



Website redesign

Acacia Fraternity International:

Acacia needed a new website that would be visually modern, mobile-responsive, and easier to navigate to commonly used functions and content areas. The central challenge of this design was effective usability for distinct user groups - prospective members, active collegiate members, and alumni spanning broadly in age. This project began with an analytics review of the previous website, user surveys, and persona development which lead to a reorganization of site structure and navigation. I assembled and designed the new website on Squarespace, and user testing affirmed ease of use for common navigation tasks.


(Click to view full-screen)