Website design - Gloss Genius

Gloss Genius, a Techstars NYC company, is building web and mobile applications to help beauty professionals grow their businesses.

This project began with a new logo design for this recently rebranded startup and evolved into a full website refresh. My goal was to embellish the Gloss Genius brand with existing assets and messaging, while fully refining the visual presentation and written copy.

The Gloss Genius website, since re-branded with new branding I did not create, can be found at

I was so impressed by Michael's ability to distill our wants and deliver on designs and brand logos that perfectly captured the modern, elegant and intelligent corporate identity we wanted to convey. Michael was quick, efficient and incredibly thorough.

- Danielle Cohen-Shohet, GG Co-Founder and CEO